Elevated matcha for everyday living

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Natsume Matcha - Aoi No Mukashi
$40.00
Natsume Matcha powder canister with a whisk on a wooden surface with green leaves in the background

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Matcha Tea-making set with a green ceramic bowl, matcha whisk, scoop, sifter, and Natsume Matcha
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5-Piece Pink Matcha Set

5-Piece Pink Matcha Set
$28.00
Natsume Matcha Miyabi product on a wooden stand with matcha powder and a whisk in the background

Natsume Matcha - Miyabi (Limited Edition)

Natsume Matcha - Miyabi (Limited Edition)
$50.00
Teal ceramic matcha tea set with accessories on a light gray background

5-Piece Green Matcha Set

5-Piece Green Matcha Set
$25.00
Matcha container and whisk on a wooden block with green leaves in the background

Natsume Matcha - Midori Yama

Natsume Matcha - Midori Yama
$30.00

Hand-selected quality you can see, taste, and feel

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Matcha color tells a story.

Matcha Color Comparison
Bowl of green matcha powder on a dark surface with whisk and spoon
Other matcha powders
Natsume Matcha

Brighter green matcha comes from younger leaves, careful shading, and gentle stone-grinding. The result is a smoother taste, less bitterness, and a naturally vibrant color you can see before you sip.

Person pouring green whisked foamy matcha from a chawan ceramic bowl into a glass of milk with products in the background.